Grown in Vietnam’s misty Central Highlands, these premium high-mountain oolong tea cultivars are carefully fire-roasted and finely milled into a smooth hōjicha powder with warm toasted notes, soft caramel sweetness, and a deeply comforting finish.

Carefully roasted to develop its signature depth and aroma, this hōjicha delivers a mellow, grounded character designed for quiet moments, cozy lattes, and evening rituals.

Naturally smooth, nutty, and exceptionally low in bitterness, it offers calm, steady energy without overstimulation.

🔥🍂 TASTE & CHARACTER

• Toasty • Nutty • Smooth • Softly Caramelized • Low Bitterness
• Ultra-fine milling for a silky texture that blends effortlessly into hot or iced drinks
• Comforting and mellow, never overly smoky or bitter
• Excellent for lattes, desserts, milk drinks, and baking

⚡🍵 SMOOTH, GENTLE ENERGY

• Naturally lower in caffeine than matcha or coffee
• About one-third the caffeine of coffee
• Calm, steady energy without jitters
• Ideal for afternoon or evening rituals

🌋 FROM FARM TO RITUAL

• Sourced from small farms in Vietnam’s volcanic highlands
• Crafted in small batches using traditional roasting and milling techniques
• Precision roasted and finely milled for clean, consistent flavor
• Independently tested with no detectable pesticides, heavy metals, or aflatoxins

🌱✨ CLEAN & THOUGHTFULLY MADE

• Certified to Vietnam Organic Agriculture Standard (TCVN 11041)
• No artificial coloring
• No additives
• Vegan
• Gluten-free
• Naturally caffeinated

✨ FRESHNESS & CARE

• 30 g net weight
• Double-sealed for peak freshness
• Inner foil pouch with slow-release oxygen absorber
• Reusable silver screw-cap tin
• Crafted for daily ritual or gifting
• Designed to pair with our 100 g Eco Refill Bag