Crafted from premium high-mountain oolong tea cultivars grown in Vietnam’s cool, misty volcanic highlands, our hōjicha is carefully roasted to unlock its natural warmth and complexity, then finely milled into a silky powder.
The result is a remarkably smooth tea with toasted nuttiness, soft caramel sweetness, and notes of cocoa — mellow, comforting, and beautifully suited to cozy daily rituals.
Why this hōjicha
Warm, smooth, and grounding, with toasted nutty notes, soft caramel sweetness, and gentle oolong depth. Naturally mellow with low bitterness, it blends beautifully into lattes, desserts, ice cream, baked goods, or a simple cup whisked with water.
Naturally lower in caffeine than matcha or coffee — a gentler choice for afternoons and evenings.
From farm to cup
- High-mountain grown
- Crafted from premium oolong tea cultivars grown in Vietnam’s cool, misty volcanic highlands.
- Carefully roasted
- Roasted to develop toasted nuttiness, soft caramel sweetness, cocoa, and mellow depth.
- Finely milled
- Milled into a silky, ultra-fine powder.
- Vietnam Organic standard
- Grown to TCVN 11041 standards without synthetic pesticides or fertilizers, with no GMOs and rigorous traceability.
- Independently tested
- No detectable pesticides, heavy metals, or aflatoxins.