Crafted from premium high-mountain oolong tea cultivars grown in Vietnam’s cool, misty volcanic highlands, our hōjicha is carefully roasted to unlock its natural warmth and complexity, then finely milled into a silky powder.

The result is a remarkably smooth tea with toasted nuttiness, soft caramel sweetness, and notes of cocoa—mellow, comforting, and beautifully suited to cozy daily rituals.

✨ WHY YOU'LL LOVE IT

• Rich, roasted flavor with the distinctive depth of high-mountain oolong
• Carefully roasted to develop natural sweetness and complexity
• Finely milled for a silky texture that blends beautifully
• Naturally lower in caffeine than matcha or coffee
• Grown to Vietnam Organic standards (TCVN 11041): no synthetic pesticides or fertilizers, no GMOs, and rigorous traceability
• Independently tested with no detectable pesticides, heavy metals, or aflatoxins

🔥🍂 TASTE & CHARACTER

• Toasted and nutty with natural sweetness
• Layered notes of caramel, cocoa, and roasted nuts
• Smooth and mellow without excessive smokiness or bitterness
• Delicious in lattes, desserts, ice cream, baked goods, or simply whisked with water

⚡🍵 SMOOTH, GENTLE ENERGY

• Naturally occurring caffeine for gentle, steady energy
• Approximately one-third the caffeine of coffee
• Ideal for afternoons, evenings, and quiet daily rituals

♻️ ECO REFILL BAG

• 100 g net weight
• Double-sealed for peak freshness
• Designed to refill your 30 g tin or use directly from the pouch
• A lower-waste way to enjoy your daily ritual