Fire-roasted tea from premium high-mountain oolong tea cultivars grown in Vietnam’s misty Central Highlands, finely milled into a smooth hōjicha powder with warm toasted notes, soft caramel sweetness, and a deeply comforting finish.

Mellow, nutty, and naturally low in bitterness, hōjicha offers a cozy roasted profile that’s perfect for lattes, evening rituals, and everyday café-style drinks at home.

Crafted using precision roasting and ultra-fine milling techniques, it blends effortlessly into milk, hot drinks, iced beverages, and desserts while maintaining a rich roasted character without tasting overly smoky.

🔥🍂 TASTE & CHARACTER

• Toasty • Nutty • Smooth • Softly Caramelized • Low Bitterness
• Silky, ultra-fine powder that blends easily into lattes, milk, desserts, and baking
• Comforting, mellow, and never overly bitter

🌋 FROM FARM TO RITUAL

• Grown in Vietnam’s high-elevation volcanic soil
• Crafted from premium high-mountain oolong tea cultivars
• Produced in small batches
• Precision roasted and finely milled for consistent flavor and texture

⚡🍵 SMOOTH ENERGY

• Naturally lower in caffeine than matcha or coffee
• About one-third the caffeine of coffee
• Calm, steady energy without overstimulation
• Ideal for afternoon or evening drinks

🌱✨ CLEAN & THOUGHTFULLY MADE

• Certified to Vietnam Organic Agriculture Standard (TCVN 11041)
• No artificial coloring
• No additives
• Vegan
• Gluten-free
• Naturally caffeinated
• Independently tested with no detectable pesticides, heavy metals, or aflatoxins

♻️ ECO-FRIENDLY REFILL BAG

• 100 g net weight
• Double-protected in high-barrier aluminum foil pouches with oxygen protection for lasting freshness
• Designed to refill your 30 g tin or use directly from the bag
• Reduces waste while maintaining peak quality and character